How can we co-create a brand new cancer charity and digital platform? 
App Design

The challenge

The Cancer Awareness Trust (CAT) is a new cancer charity wanting to support millions of people affected by cancer with specific, verified and trusted information, products and services.


CAT asked us to help them design a service that would give cancer patients agency over their journey, empowering and educating them to live positively. 


Our approach

We conducted user research to test the proposition and to identify insights to inform the design.

We designed, prototyped and tested a range of different digital platforms, 


The outcome

We produced an engagement and volunteering strategy with service designs, personas, journey maps, topline business cases and a roadmap for future progression in 2021-2023.