how can we address loneliness?

the challenge

Inner-city loneliness is a huge social and mental health issue needing innovative solutions.


our approach

Based on thinkpublic insights, we developed a service to support people living in cities without family support networks. Allowing individuals to choose their family, as well as their friends.


the outcome

The service helps people build family-like relationships within their local area. Relative Friends won the Service Design category at the Design Week Awards, which recognises the best British design talent of the year.​

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 "Well-thought-through, clear and smart. Service design with real intent. Clever thinking that has an impact on people’s lives and community as a whole."

Design Week Judges