How can we innovate to engage families in reading?
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The challenge

BookTrust’s universal programme struggles to reach less engaged families in the most deprived areas across the UK. 

our approach

Our co-design and user engagement methods opened up conversations, events and workshops with key stakeholders, including delivery partners and most importantly, the families they serve.

 

the outcome

The insights led to a series of improvements and innovations, with a particular focus on those families not yet engaged with reading to their young children.

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