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how can we innovate to engage families in reading?

the challenge

BookTrust’s universal programme struggles to reach less engaged families in the most deprived areas across the UK. 

our approach

Our co-design and user engagement methods opened up conversations, events and workshops with key stakeholders, including delivery partners and most importantly, the families they serve.

 

the outcome

The insights led to a series of improvements and innovations, with a particular focus on those families not yet engaged with reading to their young children.

 

The project is still in progress where we are developing experiences and a new social venture for the charity.