how can we innovate to engage families in reading?
BookTrust’s universal programme struggles to reach less engaged families in the most deprived areas across the UK.
Our co-design and user engagement methods opened up conversations, events and workshops with key stakeholders, including delivery partners and most importantly, the families they serve.
The insights led to a series of improvements and innovations, with a particular focus on those families not yet engaged with reading to their young children.
The project is still in progress where we are developing experiences and a new social venture for the charity.