the challenge

BookTrust’s universal programme struggles to reach less engaged families in the most deprived areas across the UK. 

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our approach

Our co-design and user engagement methods opened up conversations, events and workshops with key stakeholders, including delivery partners and most importantly, the families they serve.

 

the outcome

The insights led to a series of improvements and innovations, with a particular focus on those families not yet engaged with reading to their young children.

 

The project is still in progress where we are developing experiences and a new social venture for the charity.