We make things happen by taking a creative & people-centred approach to designing solutions that make a positive difference in the world
We make things happen by taking a creative & people-centred approach to designing solutions that make a positive difference in the world
We make things happen by taking a creative & people-centred approach to designing solutions that make a positive difference in the world
How can we innovate to engage families in reading?
The challenge
BookTrust’s universal programme struggles to reach less engaged families in the most deprived areas across the UK.
our approach
Our co-design and user engagement methods opened up conversations, events and workshops with key stakeholders, including delivery partners and most importantly, the families they serve.
the outcome
The insights led to a series of improvements and innovations, with a particular focus on those families not yet engaged with reading to their young children.
