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Connecting with lessons from nature & ancient wisdom to rethink how we design services?
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The challenge

We collectively are facing an overwhelm of social and environmental challenges, and as a social design agency we believe there needs to be a change in design practice to help think differently about how we can change behaviours and design services and systems for a more regenerative planet.   


Our approach

We wanted to explore tools and methods to help people reconnect with nature and ancient wisdom to learn and inspire new ways of seeing and being. We totally understand that this could sound woo-woo, so we started by creating the Design with Gaia card deck to help inspire new ways of seeing, being and imagining. Bringing wisdom from natural cycles and systems, for example, looking at trees and the seasons and how they are interdependent on the web of life. There is much to be relearnt and ideas that can help teams trying to address complex challenges. 

The outcome

We launched the Design with Gaia project, which aims to create a design movement and exploration seeking new ways of seeing, being and reimagining the ecosystems and society we are a part of. Building meaningful bridges of reconnection to ourselves, communities and the natural world, with the hope of creating new pathways and ideas that help us design products, services and systems for a healthy regenerative planet.


The first design tool we have launched is the Design with Gaia cards, which are purposely created to be open for interpretation and spark thoughts, feelings, ideas and conversations. These cards can be used both physically and digitally as a tool to inspire your daily life, creative practice, team meetings and workshops.

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“Ambitious ideas need creative people who can take a vision and make it workable without losing the magic. The thinkpublic team steered us through testing and building the service. We look forward to our work with thinkpublic as we get ready to launch”  - Professor Sir Chris Evans 

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