the challenge

To innovate service ideas that could better support patients to adhere to their medication post-heart attack and also reduce the

re-admittance to hospital.

 

our approach

We conducted user research to identify a need and digital service solution. Followed by prototyping the service and behaviour change content, whilst developing a business model to gain further investment to launch.

 

the outcome

The co-development of an innovative behavioural change digital coaching service. Focused on increasing self-efficacy and adherence for patients recovering from heart attacks in the US.