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Transforming every cancer journey

The Client The Cancer Awareness Trust / The Cancer Platform

The Challenge

The Cancer Awareness Trust is a new cancer charity wanting to support millions of people affected by cancer with specific, verified and trusted information, products and services.


The team asked us to help them design a digital service that would give cancer patients agency over their journey, empowering and educating them to live positively. 


Our Approach

We formed a small in-house design team that started by building a community of people living with cancer to be part of the research and co-creation. We ran a series of rapid design sprints to identify needs, understand the technology landscape, and identify content partners, alongside designing a prototype platform and service blueprint.


The Outcome

Based on user needs, we prototyped a digital platform to bring to life the vision for The Cancer Platform, alongside developing key touchpoints and prototype build brief. We created an MVP to launch roadmap and programme plan, these assets were used to help raise investment and funds to build The Cancer Platform, which will be launching in late 2024.

“Ambitious ideas need creative people who can take a vision and make it workable without losing the magic. The thinkpublic team steered us through testing and building the service. We look forward to our work with thinkpublic as we get ready to launch.”  

Professor Sir Chris Evans. 

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